Skip to content

iPhone vs iPad Use By Dayparts, November 2012 [CHART]

Chart - iPhone vs iPad Use By Dayparts

Consumers use smart phones fairly steadily throughout the day, while tablet use rises sharply at night, finds the latest Jumptap MobileSTAT report. Measuring iPad and iPhone use by time of day, the study finds that both devices have below-hourly-average use from 8 AM to noon, although iPhone use during those hours is much closer to the average. Later, between 8 PM and midnight, iPhone use is 52% above average and iPad use up a whopping 87%. In general, iPhone use hews closer to the average throughout the day than iPad use, which skews heavily towards the evening hours.

Flurry in October observed much the same phenomenon. Using smartphone and tablet application usage as a measure, the study found smartphone app usage to be fairly steady between 8 AM and 7 PM, used by between 4% and 6.5% of the smartphone user base. Tablet use is pretty flat, between 4% and 5% until 4 PM, when it begins to rise sharply, peaking at about 8.25% in the 9 PM hour (and in TV primetime). Smartphone usage peaks at the same time, but at under 7%. Read the rest at MarketingCharts.