A Facebook post will get half of its reach in the 30 minutes after it is published.
Archives for November 2, 2012
Understanding customer interactions across channels is a leading challenge for cross-channel marketers.
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Consumers use smart phones fairly steadily throughout the day, while tablet use rises sharply at night.
A Comic Sans version of the Android logo.
About two-thirds of companies using social customer service claim to respond in 4 hours or less, and 26% within a day.
Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.