Archive for November 2, 2012
Facebook Post Reach, November 2012 [CHART]
A Facebook post will get half of its reach in the 30 minutes after it is published.
Read MoreTop Challenges For Cross-Channel Marketers, November 2012 [CHART]
Understanding customer interactions across channels is a leading challenge for cross-channel marketers.
Read MoreAd Agency Outlook, Q3 2012 [TABLE]
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MoreiPhone vs iPad Use By Dayparts, November 2012 [CHART]
Consumers use smart phones fairly steadily throughout the day, while tablet use rises sharply at night.
Read MoreComic Sans Android [LOGO]
A Comic Sans version of the Android logo.
Read MoreRetail Phone Response Times, November 2012 [CHART]
About two-thirds of companies using social customer service claim to respond in 4 hours or less, and 26% within a day.
Read MorePinterest vs Facebook Shopper Engagement, October 2012 [CHART]
Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.
Read MorePrimetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Read MoreThe Accidental Facebook Ad Clicker, October 2012 [CHART]
Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.
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