Internet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]

Chart - Internet Ad Revenues By Industry

The retail industry continues to be the biggest online ad spender in the US, according to the latest revenue report from the IAB and PwC. Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion. Interestingly, though, that’s actually a decline from H1 2011, when the retail industry accounted for 24% of ad dollars, or $3.5 billion. So, while overall online ad revenues rose 14% year-over-year in H1, retail ad spending was stagnant.

Behind the retail industry, auto advertisers accounted for 13% share of online ad revenues (up from 11% last year), as did financial services advertisers (unchanged from H1 2011). In the 4th spot, telecom accounted for 12% of online ad revenues, down from 14% last year, while the 5th-largest verticals, computing products and leisure travel, accounted for 8% of revenues. Read the rest at MarketingCharts.

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