Archive for November 1, 2012
Facebook User Reluctance Toward Promoted Posts, October 2012 [CHART]
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.
Read MoreBring Your Own Device Policies, October 2012 [CHART]
Some companies do not enforce stringent bring-your-own-data (BYOD) policies for using personal devices to access corporate data.
Read MoreUS Consumer Spending, 2008-2012 [CHART]
This year’s average self-reported daily spending was $74, up from $65 in September of last year and $59 the year before that.
Read MoreAverage Number Of Tweets By Follower Count, October 2012 [CHART]
Users with between 100,001 and 1 million followers boasted the highest average number of tweets, at almost 15,300.
Read MoreGoogle Product Listing Ads vs. Text Search, Q3 2012 [CHART]
US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.
Read MoreInternet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Read MoreMost Popular Planned Holiday Gift Categories, October 2012 [CHART]
Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season.
Read MoreSMB Online Marketing Services Spending, 2012 [CHART]
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Read MoreAmerican Consumer Holiday Spending Intentions, 2011 vs. 2012 [CHART]
1 in 10 consumers intend to spend more this holiday season than last.
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