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Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

Chart - Top Reasons To Visit Restaurant After Using Mobile App/Website

And what got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively. Good reviews were less than half as important as location, and price was a major factor for less than half of those surveyed. Read the rest at eMarketer.