19% have sent text messages related to the campaign to friends, family members, or other people that they know and 5% have signed up to receive text messages directly from a candidate or other group involved in the election.
Archives for October 29, 2012
Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.
Customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following whatever spurred their engagement.
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that.
This infographic takes a stroll through the history of the smart phone.