Offline & Online Price Consistency, June 2012 [CHART]

Chart - Offline & Online Price Consistency

Personalized pricing is the latest fertile area of focus for multichannel retailers, according to a new eMarketer report, “Multichannel Pricing Strategy.” Retailers are looking to optimize what they charge based on shifting consumer demand and competitor moves. A recent RetailWire survey suggests that offering different prices across channels will become commonplace. Read the rest at eMarketer.

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