Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits. This trend was reflected in the RetailWire survey. Personalized pricing or promotions ranked as the most important pricing practice for combatting price transparency. Read the rest at eMarketer.
Home » eCommerce Marketing Statistics & Trends » Most Effective Pricing Strategies For Combating Price Transparency, June 2012 [CHART]