Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Archives for October 26, 2012
Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.
eMarketer expects download fees to account for a shrinking share of the total beginning in 2013.
Gaming commands a plurality of revenues, at 43% of the total in 2012 and hovering around that amount through the end of the forecast period.
A Comic Sans version of Adidas’ logo.
Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits.
Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.
A recent RetailWire survey suggests that offering different prices across channels will become commonplace.