Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.
Archives for October 25, 2012
Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.
Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.
Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.