Ethnic Marketing Channels, 2010 vs. 2012 [CHART]

Chart - Ethnic Marketing Channels

Marketers are looking more closely at platforms such as mobile, social media, and location-based applications to reach multicultural audiences, and are turning their focus away from websites and online ads, finds the Association of National Advertisers (ANA) in an October 2012 report. While those latter platforms are still the most used, roughly two-thirds are now using social media (up 8% points from 2010) and mobile marketing (up 5% points), and location-based app adoption has jumped 30% points, from just 2% to 32%. Also seeing rapid growth in take-up over the past 2 years are wikis (up 21% points to 32%), webinars (up 20% points to 45%), and blogs (up 17% points to 44%). Read the rest at MarketingCharts.

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