Top 10 Sources Used To Research Electronics Purchases Prior To Buying Online, August 2012 [CHART]

But online purchasing is only a part of the picture. In fact, digital channels play a key role throughout the purchase path, no matter if the actual sale takes place online or in a store. A survey conducted by the Interactive Advertising Bureau (IAB) in December 2011 found that 91% of internet users had researched electronics products online before making a purchase in-store. Read the rest at eMarketer.