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Brand Loyalty Of Movers vs. Non-Movers, October 2012 [CHART]

Chart - Brand Loyalty Of Movers vs. Non-Movers

Big life changes for consumers mean big opportunities for marketers, according to results from studies by Epsilon and Zillow, which show consumers to be open with their spending and loyalties while moving house. And transitional periods don’t only provide opportunities for consumer-focused marketers, they can also prove lucrative to B2B marketers, with a study finding that during a small business sale process, a significant proportion of buyers and sellers increase their spending on products and services. An opportunity for one is a risk for another, though: these changes have a negative effect on customer loyalty. Read the rest at MarketingCharts.