The data showed that 61% of Google searchers are logged into a Google service when using the search engine, compared to 22% of Bing users.
Archives for October 19, 2012
84% of B2B marketers are planning to increase their content marketing over the next 12 months.
Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network.
Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smart phone or laptop to perform work functions.
Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.
Big life changes for consumers mean big opportunities for marketers, according to results from studies by Epsilon and Zillow.
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.