Top Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]

Chart - Top Content Marketing Objectives For American B2B Marketers

Findings from BtoB Magazine echoed Holger Shulze’s top three objectives and also identified additional content marketing objectives commonly pursued by US B2B marketing professionals: Sales and customer acquisition were each cited by 29% of respondents. Customer retention and loyalty were also important content marketing goals for about a quarter (26%) of marketers. Read the rest at eMarketer.

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