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Leading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]

Chart - Leading Content Generation Goals According To B2B Tech Marketers

B2B marketers often turn to content marketing for lead generation and prospect nurture throughout the lengthy sales process. An August 2012 study from Holger Shulze, author of the blog Everything Marketing Technology, pointed to a growing number of worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness. Read the rest at eMarketer.