US Ad Spending Share By Media, 2010-2016 [CHART]

Chart - US Ad Spending Share By Media, 2010-2016

US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.

This will bring total ad spending in the country to nearly $166 billion, with continued modest growth projected through 2016, when spending will surpass $189 billion. Read the rest at eMarketer.