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Features Expected Of A Luxury Brand Mobile App, Q1 2012 [CHART]

Chart - Features Expected Of A Luxury Brand Mobile App

A survey from the first quarter of 2012 by the Luxury Institute and Plastic Mobile asked affluent smart phone owners who had downloaded or planned to download a mobile app what features they expected from a luxury brand’s app. It found that loyalty programs (46%) and early access to sales (45%) were the leading features these consumers anticipated a luxury brand mobile app would provide. Read the rest at eMarketer.