Digital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]

Chart - Digital Influences On Branding Among Millennial Shoppers

Millennials’ heavy use of social media reflects an apparent trust and comfort with the information they are finding and sharing on social sites. A Q2 2012 study of digital influences on brand selection by SymphonyIRI found that millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites. Read the rest at eMarketer.