As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas.
Archives for October 11, 2012
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.
Marketers appear to value social media more for customer engagement than for reaching new audiences.
US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion.
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.