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How Consumers Value Multichannel Retail, September 2012 [CHART]

Chart - How Consumers Value Multichannel Retail

As smartphone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels. According to a new report from Econsultancy, 4 in 10 survey respondents from the US and UK say it is very important for retailers to offer them the ability to purchase elsewhere than just in-store (i.e. via online or mobile).. A further 47% and 46%, respectively, say it’s useful sometimes but not crucial.

Predictably, responses showed a clear pattern along age lines, with youth placing the most value on multichannel capabilities. Among US respondents, 45% of those aged 18-34 said multichannel retail is very important. This compares to 41% of 35-54-year-olds and 29% of those aged 55 and older. Read the rest at MarketingCharts.