As smartphone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels. According to a new report from Econsultancy, 4 in 10 survey respondents from the US and UK say it is very important for retailers to offer them the ability to purchase elsewhere than just in-store (i.e. via online or mobile).. A further 47% and 46%, respectively, say it’s useful sometimes but not crucial.
Predictably, responses showed a clear pattern along age lines, with youth placing the most value on multichannel capabilities. Among US respondents, 45% of those aged 18-34 said multichannel retail is very important. This compares to 41% of 35-54-year-olds and 29% of those aged 55 and older. Read the rest at MarketingCharts.