Women fell behind in all mobile purchase categories, except for health and beauty items.
Archives for October 9, 2012
About a third of men have purchased digital content via their mobile devices.
Most smart phone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter.
As smart phone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels.
Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata.
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters.
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.