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Parents’ Grocery Purchase Information Channels [CHART]

Chart -Parents' Grocery Purchase Information Channels

Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose. Untraditional though they may feel in some respects, dads often rely on old-fangled marketing channels to inform their grocery decisions. In a May survey from Cone Communications, in-store promotions topped the ranking of sources dads cited as influential. The catchall category “advertising” and traditional media were also high on the list of responses. Read the rest at eMarketer.