Dad’s Responsibilities [CHART]

Chart - Dad's Responsibilities

Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories. About half of dads said they were mostly or always the household member responsible for grocery shopping, according to a February survey from The Parenting Group and public relations company Edelman. More than four in 10 claimed to be the household’s chief cook. Read the rest at eMarketer.

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