Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose.
Archives for October 5, 2012
Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories.
Smart shoppers are consulting multiple platforms to aid with shopping and to save money.
Prestige Marketing created this infographic as a marketing field guide.
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.
African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7).
80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.
7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year.