Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.
Archives for October 3, 2012
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.
eMarketer estimates US mobile display ad spending will reach $1.1 billion this year. By 2016, this will jump to $5.9 billion.
40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.
54% of business executives worldwide who invested in mobile spent less than 5% of their total digital dollars on mobile marketing, including advertising.
This infographic looks at bots and the effect they are having on advertising.
Which of the following lead generation tactics does your organization currently use?
This infographic by Compete looks at which presidential candidate is winning online.