Worldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]
Digital advertising solutions provider MediaMind analyzed the performance of a variety of display ad formats served in the US during June. In-stream video ads, including video ad-serving template (VAST) and video player-ad interface definition (VPAID) formats, performed dramatically better than both standard banners and banners involving rich media, with or without video. Read the rest at eMarketer.