Trackable Social Media Influence, August 2012 [CHART]

Chart - Trackable Social Media Influence

Econsultancy and Adobe found in August that 57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement, such as the number of followers, comments and time spent on social pages. Even more agencies said this was the deepest metric their clients could track. Read the rest at eMarketer.