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SMBs Use Of Social To Engage With Customers & Prospects [CHART]

Chart - SMBs Use Of Social To Engage With Customers & Prospects

In a March 2012 study from SMB Group, only 24% of US small businesses, those with between 20 and 99 employees, said they used social media to engage with customers and prospects in a strategic and structured way. An additional 20% said they used social media, but in an ad hoc, informal way. US medium-sized businesses, with 100 to 999 employees, were slightly more active, as 33% said they used social media in a strategic way and 19% in an ad hoc way. Read the rest at eMarketer.