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Primary Role For Print, Broadcast & Online Ads In Grocery Industry [CHART]

Chart - Primary Role For Print, Broadcast & Online Ads In Grocery Industry

Social media was not expected to be the only beneficiary of declining interest by consumers in print media. The grocery retail executives said they would be changing their promotional strategies to account for lower newspaper circulation by increasing investments online in general (22%) as well as in shared or merged mail (19%) and solo or direct mail (14%). Read the rest at eMarketer.