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Expected Use Of Print, Broadcast & Social By Grocery Stores [CHART]

Chart - Expected Use Of Print, Broadcast & Social By Grocery Stores

Three-quarters of grocery retail executives surveyed in the US in March said they would use print media this year for marketing purposes, but just 17% expected to be doing so five years from now. Social media, by contrast, was expected to go from just 12% usage in 2012 to 65% usage in the next five years. Read the rest at eMarketer.