US TV Ad Spending Growth vs Overall Average, Q1 2011-Q2 2012 [CHART]

Chart - US TV Ad Spending Growth vs Overall Average

TV ad spending growth rates in the US continue to outpace the aggregate of all media, according to MarketingCharts analysis of figures provided by Kantar Media. This article examines: how TV ad spending has continued to grow in the US despite a nearly saturated audience; the segments that are growing most rapidly; why TV remains the prime medium for ad spending; and projected TV ad spending growth rates up to 2016. Read the rest at MarketingCharts.