Hispanic Ad Spending Across Media, 2011 [CHART]

Chart - Hispanic Ad Spending Across Media

US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) increased between 2010 and 2011, reflecting the potential of this young and growing market, which is forecast to reach $1.5 trillion in buying power by 2015, according to an April 2012 report from Nielsen. TV spending (Spanish network, spot, and cable TV combined) accounted for 76.5% share of all traditional media spend directed towards Hispanic audiences. Among the TV segments, Spanish cable TV (7.9% of Hispanic ad spend on traditional media) grew the fastest, at 21%, followed by Spanish network TV (57% of spend), which grew by 13%, and Spanish spot TV (20% of spend), which grew by 1%. Read the rest at MarketingCharts.

Rate this post