Chart comparing reported TV ad spending growth rates in the US with overall entertainment and media ad spend for 2008 through 2011.
Archives for September 21, 2012
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) increased between 2010 and 2011.
While Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%).
In Q2 2012, TV media saw a 7.6% year-over-year rise in advertising expenditures, compared to the overall 2.6% growth in ad spend for the US.
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1.
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).