Types Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]

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The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million, per results  from Nielsen’s latest cross-platform report. By contrast, the number of telephone company-provided (telco) TV households rose by 16.1%, while satellite and broadcast-only households remained relatively flat. Overall, about 9 in 10 US TV households paid for a subscription, though the actual number of paying households was down 1.3% year-over-year. That drop may be due to relatively low customer satisfaction with pay TV services, as observed by the American Customer Satisfaction Index, and comes amidvarious estimates of cord-cutting and cord-shaving behavior.

Despite the year-over-year drop in wired cable households, the majority (52.3%) of TV households opted for a wired cable subscription in Q1, with the next-highest share (30%) belong to satellite subscribers. Read the rest at MarketingCharts.

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