Archive for September 20, 2012
Social CRM Adoption, September 2012 [CHART]
Adoption of social customer relationship management (CRM) systems is low among marketers, although a significant proportion are planning to use a system by the end of this year.
Read MoreFacebook Posting Rules [INFOGRAPHIC]
This infographic from SnapRetail lays down some Facebook posting rules for retailers.
Read MoreTypes Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]
The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q2 2012 [CHART]
Email click rates dropped to 4.4% in Q2, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop.
Read MoreValue Of North American SEM Industry, 2004-2013 [CHART]
The North American search engine marketing (SEM) industry will reach a value of nearly $23B by the end of 2012, an increase of almost 19% from $19.3B in 2011.
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