Banner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]

Table - Banner Ad In-View Rates By Ad Size

Like similar studies before it, AdSafe Media found select ad unit sizes were more visible than others. The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90). Read the rest at eMarketer.

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