Better customer engagement is marketers’ top social media business objective, per results of an Awareness survey released in September 2012. 78% of respondents said better customer engagement was a social media business objective, first on a short list ahead of revenue generation (51%), better customer experience (47%), and increased thought leadership (41%). Operational efficiency (14%) is perceived to be a top objective by far fewer marketers, while 10% cited other objectives. Read the rest at MarketingCharts.
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