Archive for September 10, 2012
Video Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
Read MoreVideo Streaming By Daypart, Q4 2011 & Q1 2012 [TABLE]
The hours of 11am to 6pm each saw a slightly greater share of US digital video streams across the VideoHub network.
Read MoreUK Shoppers' Preferred Device For Making Online Purchases [CHART]
More than 11% of all paid search clicks in the UK in the first quarter of 2012 came from mobile devices (not including tablets).
Read MoreAverage CPM For Mobile Real-Time Bidding Ads By Category [CHART]
The eCPM for the majority of industries was in the $0.70 to $0.80 range.
Read MoreTime Spent Watching Online Video Content vs. Ads [CHART]
Advertising opportunities account for a sliver of all time spent watching digital video, just 1.5% of total time spent watching online video.
Read MoreAverage CPM For Mobile Real-Time Bidding Ads By OS [CHART]
Though the average iOS eCPM declined slightly from $0.91 to $0.80 from April to June, it was still nearly double that of Android-based inventory.
Read MoreMobile Real-Time Bidding Ads By Device [TABLE]
Tablet and mobile RTB volume worldwide more than doubled vs. the prior quarter, with tablet volume up 472%.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreSpeed With Which Luxury Goods Clients Are Adopting Online Advertising [CHART]
Many luxury brands had begun moving more quickly to adopt digital advertising than their mass market counterparts.
Read MoreLevels Of Risk Posed By Social Media To Companies Worldwide [TABLE]
66% said reputational damage to the brand was a critical or significant risk.
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