Google published some interesting data based on research into how consumers are using different devices together, called “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” The results definitely piqued our interest, especially from a marketing perspective. The most fascinating nugget of data? 90% of people move between devices to accomplish a goal. In other words, people may start reading an email on their phone on the train home from work, but finish reading it at home on their tablet; or maybe they watch a commercial on TV and then turn to their laptop to research the product.
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