Social-Promotion Emails vs. Other Promotion Emails [CHART]

Chart - Social-Promotion Emails vs. Other Promotion Emails

Pinterest is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America, according to new data from Experian Hitwise UK. A separate study from Experian Marketing Services finds that brands that promote the social network in their emails are generating open rates that are 11.1% higher than other promotion mailings, and unique click rates that are 24.7% higher. That study reveals that the top social networks displayed or promoted in emails are Facebook (97%), Twitter (91%), YouTube (45%), and Pinterest (32%). Read the rest at MarketingCharts.