The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes. That 2200 figure also represents a 61% rise from Q1’s 1365, and is more than double the amount (1062) from Q2 2011.
All the magazines in the study ran at least one advertisement during Q2 that included a code, the first time this has happened since the study began tracking mobile action code adoption. Overall, 598 brands ran an ad that included a code, up 33% from 451 in Q1. Read the rest at MarketingCharts.