CMOs say that marketing ROI has grown by an average of 3.2% over the past 12 months, according to the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. That’s down from the 3.5% growth observed in the February iteration of the survey, yet remains above CMOs’ growth estimates from August 2011 (3%), February 2011 (2.7%), and August 2010 (2.2%).
The slowdown in marketing ROI growth from February is more positive when viewed against other financial metrics. While marketing ROI growth dipped 8.6% from February, growth in firm profits decreased 15.4% (from 3.9% to 3.3% growth), and growth in firm sales dropped by an even larger 16.7% (from 4.8% to 4% growth). Read the rest at MarketingCharts.