Americans gravitated towards community websites in July, according to the latest comScore Media Metrix data. Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites, which grew 18% month-over-month to 29.6 million visitors, and beauty, fashion, and style sites, which grew 11% to 85.4 million visitors.Other community site categories seeing a jump in traffic were religion and spirituality sites (up 10% to 35 million visitors), and gay and lesbian sites (up 9% to 9 million).
The pets category was led by PetFinder.com, with 3.5 million visitors, up 12% month-over-month. Petsmart.com took second place with 2.9 million visitors (up 31%), followed by PawNation with 2.8 million visitors (up 44%), eHow Pets with 2.5 million visitors (up 2%) and Petco.com with 2.1 million (up 10%).
Glam Style took top billing among beauty, fashion and style sites with 15.2 million visitors, followed by Stylelist Sites (8.8 million visitors, up 7%), SheKnows Beauty (5.8 million visitors, up 67%), Glo (5.5 million visitors, up 7%), and Hearst Beauty & Fashion Network (5.1 million visitors, up 7%). Read the rest at MarketingCharts.