Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant, per results of an SEOmoz survey of almost 6,500 of its readers from around the world. 93% of respondents use Google Analytics, the top analytics tool by far, with WordPress Stats (16%) a distant second. Rounding out the top 5 analytics tools are Omniture (13%), CrazyEgg (9%) and Compete (7%).
Econsultancy and Lynchpin found a similar dependance on Google Analytics in a July 2012 study. 87% of the companies surveyed use Google Analytics for web analytics, either exclusively (47%) or not (40%). Google Analytics are used most often for traffic and conversion KPIs (84%) and campaign tracking (71%). Read the rest at MarketingCharts.