Smart phone users tend to come from higher-income households, according to a joint survey by the Online Publishers Association (OPA) and Frank N. Magid Associates. 53% of smart phone users responding reported having a household income (HHI) of more than $50,000, compared to 41% of the total respondent sample. This includes 17% of smart phone users who have an HHI of more than $100,000, compared to 12% of the general sample.
Data released earlier in August by comScore shows smartphone owners to be even more likely to come from higher-income households. According to that study, one-third of smart phone owners have an HHI of more than $100,000, and slightly more than two-thirds have an HHI of at least $50,000. Read the rest at MarketingCharts.