The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.
Archives for August 30, 2012
CMOs continue to project big increases in social media spending in the next 5 years.
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
Smart phone users tend to come from higher-income households.
Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant.
Advertiser and demand-side platform demand for mobile ad impressions (both in-app and otherwise) through real-time bidding (RTB) rose from 0.4 bids per impression request in January to 1.6 in June, with a peak of 1.7 in May,
Among back-to-school shoppers who had already begun shopping by August 7, 38.5% said that more than half of their purchases had been influenced by coupons, sales, and/or promotions.