65% of smart phone owners said they would want to receive promotional messages once a week or more, almost double the proportion (34%) of standard mobile phone owners.
Archives for August 29, 2012
Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 11 billion views.
An overwhelming 87% of Facebook app users surveyed prefer free apps.
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them.
57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.