Metrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]

Chart - Metrics: Average vs. Top-Performing Facebook Brand Pages By Users

The top-performing brand pages, compared to average brand pages, had a higher percentage of fans considered “sharers” participating in and then noting the campaign to their networks, and greater shares of “brand advocates,” who shared and had enough clout to influence their networks. For average Facebook brand pages, 83% of fans were considered “joiners” who just participated in a campaign without spreading the word about it. For the top-performing pages, only 61% of fans were joiners, while 34.3% were sharers and 4.7% were brand advocates. For average Facebook pages, only 1.5% of fans were brand advocates.
Read the rest at eMarketer.

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