The most important objective in using social media was to improve customer communications and relationships (67.5%).
Archives for August 28, 2012
Facebook was overwhelmingly the top choice among South Korean organizations, with 91% of them using the social network.
Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.
Fast Casual put together this infographic to see how America’s largest restaurants match up on social.
Roughly 40% of all Yelp searches come from their mobile apps.
Ten percent would pay at least $10 per year to remove ads from Facebook.
Facebook created this infographic to help convince more people to buy their ads.